Integral to the
history of hot rodding & customising is the lively history of publishing
icon Rod & Custom magazine - including all its stops (four), starts(five),
and innovations (ongoing) - always anchored by the enthusiastic dedication
of the people who have strived to keep it going.
This extensively researched fifty-year chronicle spotlights the creativity
and muscle ; the flamboyance and raftsmanship ; the people who've designed,
built, customised, raced and simply shown-off their cars throughout
those years.
Here, you will also find the true legends, from the Barris Brothers
to Ed ' Big Daddy' Roth, from Pete Chapouris &
Jim 'Jake' Edwards to Boyd Coddington as well as many of the rank-and-file
of rodding & customising from all over the country, and their cars
- in showrooms, at meets, on quarter-mile tracks, in parking lots, at
Bonneville, on the open road and, of course, in the works.
Featured are many vintage and award-winning photos from the Petersen
Publishing archives, including hundreds in full colour plus some never-before-published
outtakes as well as
a wealth of recently discovered finds from the early days.
Accompanying the photos of the rods and customs are detailed descriptions
of the componentry and accounts of the artists and visionaries who had
a hand in creating these awesome machines.